How to Write a Winning Blog Entry

If you aren’t a writer, creating frequent blogs for your website can be tough. However, there are a few simple things you can do to write a winning blog entry - even if writing isn’t exactly your strongest skill.

First of all, you need to set aside all those dollar signs floating through your mind. Don’t create a blog purely for money; while blogs can bring in revenue in addition to your website, your blog needs to be something you are passionate about in order for you to stick with it.

When it comes to actually writing your first blog post, keep in mind that visitors want to read useful, unique content that’s relevant to your website niche. Very rarely will your visitors want to read endless diatribes about your personal life!

Because internet users have such short attention spans, you’ll want to attract their attention at the very beginning of your blog post - and keep it! With that being said, create an attention-getting headline that’s also search engine friendly; additionally, ensure the title is relevant to what the rest of the blog post will be about.

The majority of beginning bloggers fail to realize how important the title is, so take your time creating one that will capture a reader’s attention and keep them coming back for more.

Of course, in keeping with short attention spans you’ll also want to keep your blog posts short and to the point. I’ve found that 300-500 words is ideal, but you can write more if it’s engaging enough to keep visitors reading.

Bullet points, bold words, and short blocks of text (rather than lengthy pages) will also make your blog entry much more reader-friendly.

As far as the rest of your blog post is concerned, make sure you KEEP the reader’s attention past the title. You want to write engaging, useful content that readers will find relevant. While you want to make sure the post is search engine optimized, well-written content will almost always be; take care not to stuff your blog posts with tons of keywords that don’t make sense.

These are a few very basics tips to writing a winning blog entry; there’s a lot more that actually goes into making a blog work. In future posts, I’ll talk about how you can write even BETTER content, attract more readers, and how adding a blog to your website can benefit you, among other things.

Questions? Comments? I want to hear them!

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